When You Are Not Working

When you are not working…

By Rajesh Setty on Sun 24 Jan 2010, 12:01 AM – 8 Comments

Photo Courtesy: Brunkfordbraun on Flickr

When you are not working, are your assets working?

A simple way to get leverage in your life is to have your assets working when you are not working.

For example, writing a “good” blog will serve as an asset. Engaging on Twitter with a “good strategy” can also serve as an asset. Noticing the difference between these two is very important as the former is leaning more towards bits and the latter is leaning more towards atoms. People are looking for thought leadership ( can be heavy on bits ) and the same people are looking for engagement on Twitter ( need to be heavy on atoms )

Since you have only 24 hours (and we are not in the industrial age anymore) you cannot scale using you the strength of your body. That was yesterday. Today, the scaling happens with the power of your mind – your creativity, your intellect, your relationships, your past accomplishments etc. If I have to sum up in one sentence, your scale comes from your “valuable contributions” that help people to “get away from places they don’t want to be” or “go towards places where they want to go.”

Such valuable contributions are your assets.

These assets work when you are not working. They provide the scale. They provide the leverage.

However, creating those assets are not easy. Think about it – if any asset has to be broadly applicable to address a concern, it has to be sufficiently abstract but it should also be reasonably practical so that it can be put to use. Now, to create that would require a lot of thinking and hard work. And, it cannot be done overnight. That’s precisely the reason most people won’t do it. And, that’s precisely the reason why you should.

Go ahead and create those assets so that they can work for you when you are not working…


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8 Comments so far, Add Yours

Venkk  on January 24th, 2010

Hi Rajesh

You made a great point: Formulate a social media strategy that abstractly focuses on addressing a broad concern while being practical.

I think Journal writing can help one in determining such a strategy. Just my $0.02



Rajesh Setty  on January 24th, 2010

Thank you Venkk.

I have not thought of a connection between this and journal writing. But your comment made me stop and think on that.

What would definitely help is learning to be curious and learning to listen. The answers are there if you are curious and are willing to listen.



Steven Diamond  on January 25th, 2010

Rajesh, Once again I am amazed at your wisdom. I learn something every time I read your blog. The willingness to listen is a skill few train themselves to achieve. However it has the power to produce results beyond your wildest dreams.

Kathy Holzapfel  on January 25th, 2010

Ditto what the Diamond said: “I learn something every time I read your blog.” Your words teach twice, Rajesh, for what you write about is always illustrated by your actions. And re: Venkk’s comment – if I look at “‘being curious and willing to listen” as characteristics of the Intuition Age, I see how journal writing can help me explore and assimilate all the data generated by the Information Age.

Ravi Kiran  on January 25th, 2010

Hi Rajesh, Love the way you’ve put it. I also see this as another way for one to measure an individual’s net worth. Was able to do that with mine, with this post.

Rajesh Setty  on January 25th, 2010

Steven, Kathy and Ravi:

Thanks so much for your comments. Have a great week ahead all of you.



Nuruddin Abjani  on January 26th, 2010

Once again, you did it!

You never cease to amaze us with your wisdom and forward thinking. Less than 500 words and you blow our minds…

Keep up the great service to mankind…

God bless you.

Rajesh Setty  on January 26th, 2010

Super kind comment there Nuruddin. Thanks for the note. Have a great week ahead.



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