Top 10+1 Content Marketing Tips for 2010; Free eBook Download
By Rajesh Setty on Wed 20 Jan 2010, 3:05 AM – 2 Comments
Ambal Balakrishnan (@ambal) from ClickDocuments (@clickdocuments) asked top experts in Content Marketing, B2B Marketing and Social Media Marketing to share their predictions on how the world of content marketing will evolve in 2010. The effort was sponsored by Marketo.
The result: ClickPredictions 2010 eBook
Here are the top 10+1 Tips for Content Marketing in 2010
(all based on the predictions in the book)
1. Interruptive, “tell-and-sell” marketing is a thing of the past2. Don’t follow the crowd.3. Get visual!4. Grow more ears.5. Think about engagement6. ROI realities emerge. Pay attention to them.7. Don’t forget the recession.8. Scale back the volume; it’s quality that matters9. Understand your sales process and funnel.10. Find the writers inside your organization.11. Bonus Tip: It’s not the size of your megaphone that matters; it’s the size of your customers’ megaphones.
Ambal and I want to thank everyone (especially the contributors, the sponsor and the team at Stresslimitdesign) for making this happen.
You can read more about the eBook and download it on the ClickDocuments site. Here is the link:
ClickDocuments: ClickPredictions 2010 eBook (FREE download)
Have a great day.
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2 Comments so far, Add Yours
Baker on January 20th, 2010
Hello there, I think that these tips are great. I particularly like, don’t follow the crowd, and at the same time growing that engagement with other readers and bloggers. 
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Steven Diamond on January 20th, 2010
For me, #4 & #11 are the most important. By far. We need to listen to our customers because the tables have turned. No longer are the marketers in control. Now, the consumer tells us what they want and need and it has now become our job to provide that for them. Quality is going to win. The rest will fade away.