The silent killer: Mindshare erosion

The silent killer: Mindshare erosion

By Rajesh Setty on Tue 05 Jan 2010, 12:10 AM – 3 Comments

Photo Courtesy: Monkeyc.Net on Flickr

The biggest asset you have on your hand: Your time.

The biggest asset you have on the hand of others: Their mindshare

The biggest asset others have on their hand: Their time.

You squander their time (their biggest asset) and they stop handing you their mindshare (your biggest asset in their hands)

Mindshare erosion is the silent killer. You start losing it as soon as you stop caring for the time of people in question.

Mindshare erosion is a serious problem because while you can lose it easily, it is not easy to recover that back. Why? Simply because with the newfound time, others will engage with something else that catches their fancy. While it is important for you to get back their mindshare, it may not be equally important for them to hand back their mindshare.

This year, I wish all of you success and hope each one of you will prevent or arrest mindshare erosion and succeed.


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3 Comments so far, Add Yours

Steven Diamond  on January 5th, 2010

Wow… powerful food for thought here. GREAT perspective. I will think about this today and look for ways that I can stop the mindshare erosion.

Thanks for sharing this.

Steven Diamond

Rajesh Setty  on January 5th, 2010

Glad you liked it Steven. Thanks for the comments and have a great morning there.



siyanda  on January 6th, 2010

I just finished reading your book, must say the 1 thing I’ve learned is to use my leverage.

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