Metrics That Matter for 2010

Metrics That Matter for 2010

By Rajesh Setty on Thu 31 Dec 2009, 12:06 AM – 11 Comments

Photo Credit: Darren Hester at Flickr.

We are obsessed about measuring everything. We want to know the number o connections, number of followers, number of pageviews, number of minutes someone spends on our website, number of clickthroughs, number of times the shopping cart was abandoned, number of repeat visitors, number of new visitors.. and the list goes on.

Sometimes we forget that most of what we measure is means to an end and not the end itself.

Sometimes we forget that many things we should focus on cannot be measured with any scale (caring, love, joy, happiness, compassion etc.)

Sometimes we forget that we are in a rat race where everyone including the winner loses.

Sometimes we forget that we forget to see the forest for the trees. We want to improve on the metrics for the sake of improving on the metrics.

Sometimes we forget to measure the amount of time we spend being obsessed with measuring the metrics.

Measuring the wrong things is like running fast in the wrong direction.

End of the year is a great time to stop, reflect and think about what are the metrics that really matter most to you.

I have created a ONE PAGE self-asessment checklist called “Metrics That Matter for 2010.” You can download it by clicking on image to the left or the download button below. No registration required. You are, of course, welcome to modify this by adding your own questions.

Although it’s only one page and you can skim through that page in less than a minute, my request is not to rush through it. Reflect on each question for the last two years and make a promise to yourself about that number for 2010. Good luck with the exercise.

Bonus: Send this blog post or the PDF to one or more people that you care and help them create an year that they will remember for the rest of their lives.

Bonus 2: If you are in an organization and would like to explore a version that will suit the corporate world, please reach out to me to discuss further.



Related Articles:

Posted in the Main Page category.

SocialTwist Tell-a-Friend   

11 Comments so far, Add Yours

Jarred Alexandrov  on January 1st, 2010


Thank you for this great way to start off the year. One of the things I noticed about your post was your use of the word “promize” when you talk about making strides this year. I’ve been writing about promises recently and how powerful they are (especially compared to goals or resolutions) so it was refreshing to see someone else making promises in 2010 with regard to the things that are truly important. Thanks again and I look forward to spending time on this. – Jarred

Rajesh Setty  on January 1st, 2010

Thanks for the note here Jared. Glad you liked it.

Have a fantastic 2010.



Nuruddin Abjani  on January 1st, 2010

Thanks Rajesh for yet another eye opener.

So simple but yet so powerful…

I will share it with everyone I know… And hope all of us could make a difference in 2010…

Have an outstanding life, Rajesh!

You ARE making a difference…Thanks.


Rajesh Setty  on January 1st, 2010

Thank you Nuruddin for the comments and also (in advance) for taking the time to share it. That means a lot to me.



Ganesh  on January 2nd, 2010

Rajesh, Thanks for sharing the metrics! Your blog has been a great inspiration. Wish you a fantastic new year! Have fun.

Noticed a small typo “aout” in “After that, think aout what that number should be for 2010″.

Justin Popovic  on January 13th, 2010

Hi Rajesh,

Great post. I found your site through my friend Brad Gosse who told me about your great content. I have been using personal metrics since the start of 2010 to help me achieve a number of goals.

One example, I am placing a lot of focus on health and fitness. I added some extra pounds in 2009 after the birth of my second son. I was using the children as an excuse as to my weight gain. I am now in a regular fitness and healthy eating routine again. I am taking measurements of bodyfat and weight once a week until June 1. By then, my fitness goal will have been achieved.

In fact, I have already achieved it in my mind, I just have to bring it into physical reality now.

I look forward to reading more of your work and hopefully you can stop by my site and offer some of your wisdom :)



Rajesh Setty  on January 13th, 2010

@Justin, welcome here and special thanks to Brad Gosse for helping us both connect.

Also, thank you for sharing your personal experience.

Everything in life is done twice – first in our mind and then in reality. So you are half way there.



Justin Popovic  on January 13th, 2010


I think the challenge for most people is the persistence component of the equation. If they do not bring their vision to reality within their expected timeframe, they give up.

The high achievers understand the creative process and hold their image, work hard and see it through to completion. The key is to have passion for the end result. It has to have deep meaning if you ever want to achieve a huge goal!

Rajesh Setty  on January 13th, 2010


Amen to that.



mai  on February 25th, 2010

Thank you Rajesh,

Please add a big +1 into number 2: “Number of people whose capacity was

enhanced to make a significant impact in their

lives and in the lives of those around them

(because of you)”

Thank you again!


Rajesh Setty  on February 28th, 2010

Thank you Mai for stopping by and for your kind words.



Leave a Comment