Winning in the Attention Economy

Winning in the Attention Economy

By Rajesh Setty on Fri 11 Dec 2009, 12:20 AM – 3 Comments

Attention is at a premium and the information (and non-information) overload is making it worse. Competition is global and things are getting commodotized at a rapid rate causing stress around the clock.

The rules have changed to get attention in this environment.

I think the way to get attention today is to “be” someone that is worthy of paying attention and to “produce and distribute” content that is worthy of paying attention.

How do you do that?

You start by first finding out how people respond to online content (read related article on Lateral Action on this topic: 9 Ways People Respond to Your Content Online)

I have a short video on this topic that I recorded as an entry for the TEDxSV video contest. Here is the video:

Have a great Friday.


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3 Comments so far, Add Yours

Manish Mohan  on December 11th, 2009

Great post Rajesh. Very succinct way of describing reader behavior. I am a ’subscriber’ to your content :-)

Rajesh Setty  on December 13th, 2009

Thank you Manish for the comments and the kind words. Have a great weekend.



The Nine Ways People Interact with Your Content – Blog Traffic Fisher  on December 26th, 2009

[…] Setty over at Life Beyond Code created this great video about the different ways people respond to your content. This is good food […]

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