You don’t have to do groundbreaking things to be thoughtful – it can be little things but with a lot of care. Let me illustrate this with a simple example
I heard from Robert Scoble (@scobleizer) on Twitter that Loic LeMeur (CEO of Seesmic) was switching the Seesmic platfrom from Adobe Air to Microsoft Silverlight. Being a semi-geek, I was curious to know more – especially the reason for the decision to switch.
So, I sent a query to Robert to see if he could share more. Here is my tweet:
Robert responded back very quickly and here is tweet. I have met Robert several times (who has not??) and he never ceases to amaze me. May be it’s his thoughtfulness.
Take a look at the tweet from Robert. A few things to observe:
1. The dot in front of my twitter handle ensures that others in the follower stream will read this tweet.
2. Robert ensured that his response is whole and complete – meaning for his followers to understand what is going on, they don’t have to click through a series of tweets – saving them time.
3. I had mentioned Loic’s name but Robert changed that to Loic’s twitter handle – that way Loic gets a notification (if he is interested) about this conversation.
4. The name of Loic’s company was not included. Robert included that (Seesmic) so if someone was searching for Seesmic, they will see this conversation too.
5. Lastly Robert included the hashtag for the conference #pdc09 so even those that are searching for conference info will find this conversation.
Yes, it’s just one tweet and Robert has 26,000+ of those. But with care and thoughtfulness you can get a lot more leverage from that ONE tweet (for instance, this blog post)
The meetup presentation on “Thought Leadership 2.0″ is tomorrow – Wednesday November 18, 2009. If you are in the bay area, I would love for you to attend. Details are below:
- Small things are important..
- Great advice on building blog traffic – Blog Business Summit
- Quotes worth recording – Robert Frost
- Social Networking under fire now??
Posted in the Compelling Offers category.
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