My new column was published today at TomPeters.com. It’s about the Invisible Competitive Advantage.
Businesses are constantly in search of competitive advantages. The question that they constantly ask themselves is “How can we be ‘the choice’ for our prospects as they evaluate products or services that we offer?” Books have been written about how to get and sustain competitive advantages in the short term and long term.
Continue reading at TomPeters.com
- Mimic as a strategy for competitive advantage?
- Gaining competitive advantage is NOT easy
- What is hard for your competition to copy?
- Google Chrome: Focus moving to capturing “Real Estate”
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