The Invisible Competitive Advantage at

The Invisible Competitive Advantage at

By Rajesh Setty on Fri 10 Apr 2009, 8:19 AM – 1 Comment

My new column was published today at It’s about the Invisible Competitive Advantage.

Businesses are constantly in search of competitive advantages. The question that they constantly ask themselves is “How can we be ‘the choice’ for our prospects as they evaluate products or services that we offer?” Books have been written about how to get and sustain competitive advantages in the short term and long term.

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TP: The Invisible Competitive Advantage: Healthy Eco-systems


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Maynas Eric  on April 20th, 2009

That was a very good post Rajesh. Kudos to you.

One point struck deep “Ecosystems take a long time to develop…The long time it takes to build these ecosystems is another factor that contributes to the competitive advantage they provide.”

How true this is. The point that it takes time for a system to be “self sustaining” is many times overlooked. I imagine that change is good not too much change that the “eco-system” goes haywire. :)

Looking forward to more great posts from you Rajesh.


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