The #1 Social Media Metric

By Rajesh Setty on Tue 30 Dec 2008, 10:31 PM – 2 Comments

Too much of time is spent on blogs discussing blogs

Too much of time is spent on Twitter discussing Twitter

Here are two basic questions that people are dying to get an answer for.

For blogs – “how do I get more traffic?”

For twitter – “how do I get more followers?”

This concern has taken on a life of its own and almost making people forget that the real questions should have been

For blogs – “WHY do I deserve to get more traffic?”

For twitter – “WHY do I deserve to have more followers?”

The metric seems to be centered around “how much attention one can get” on social media.

I think the #1 metric has to be

“By what percentage has my capacity increased (by participating in social media) to GIVE SOMETHING MEANINGFUL and VALUABLE to the world?”

We are remembered for what we give and not what we get. So if used right, social media has to amplify our capacity to give. Shouldn’t that be the ONE thing that we should track?

Have a great year ahead and all the best!

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