Seth Godin on “the power of smart copywriting”

By Rajesh Setty on Wed 17 Dec 2008, 7:48 AM – 2 Comments

… and my extension on the same topic

Seth dissects a “Peets Coffee” banner ad on his blog. The banner ad says

“Unlike Any Coffee You’ve Ever Tasted Before”

Please read his blog post to learn

a) why this would not work (problem)

and, most important,

b) what might be something that would work (solution)

Extending the same logic, my solution would be to replace the sign with:

What if you really wanted to try something better than Starbucks?

Hopefully someone at Peets will listen in to this conversation.

Related Articles:

• When is the best time to start – Seth Godin’s take
• The culture of dissatisfaction – by Seth Godin
• Interested in helping to bring Seth Godin to Silicon Valley – May 21 (tentative)?
• Seth Godin Live in Silicon Valley May 23, 2007 – confirmed

Posted in the Compelling Offers category.

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