You need a “Reality Check”

You need a “Reality Check”

By Rajesh Setty on Mon 08 Dec 2008, 11:09 PM – 4 Comments

I am a big fan of Guy Kawasaki. When Guy started his blog a few years ago, I thought that his blog should really be named as GKU (Guy Kawasaki University). It is a reference site thousands of entrepreneurs.

Over the last couple of years, I had printed several of Guy’s articles for my reference. So, I was delighted to see Guy’s new book – “Reality Check“. Reality Check is a like a collection that can easily be titled as “Best of Guy Kawasaki” over the years.

Now, there is one problem with the book – that is you can’t finish reading it easily. You get sort of “stuck” in a good way as there is so much information in each chapter. I wanted to write a review on this blog after I finished reading the entire book but that will take at least a year or so. By that time, Guy would have come up with another masterpiece.

So the deal was that I will write about the book now. I also ask Guy one simple question and here it is:

Knowing what we know today, what will be your 5-point checklist for entrepreneurs to survive and thrive in 2009?

And here is Guy’s response:

1. Can you explain your product/service in under 30 seconds?

2. Can you market your product with no budget?

3. Can you get to market in six months or less?

4. Can you sell something besides advertising?

5. Can you avoid venture capital until you need money to scale, not create?

On my side, I have stopped reading “Reality Check” and started using it as a reference. It is now a permanent fixture on my bookshelf.

Thanks Guy.


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4 Comments so far, Add Yours

Lisa Marie Mary  on December 9th, 2008

I just received my copy of Guy’s book yesterday and I am eating it UP! I love it so far! I imagine, though, that like you, I will take a loooong time to get through it all!

Chris Garrett  on December 16th, 2008

I have Reality Check sat on my desk waiting to be read, looking forward to it :)

yinka olaito  on December 18th, 2008


you have remained an inspiration to me since I came in contact with your blog around August this year. thanks for your great heart. I blog about you today on my blog. I will want to do an interview on my blog for you so that people onthis part of the world can experience you if you dont mind.

Rajesh Setty  on December 18th, 2008

Thanks to all of you.

Yinka, those are kind words. Thank you. Please reach out to me separately and we can coordinate a time.

Have a great afternoon.



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