Pre-stealing ideas

Pre-stealing ideas

By Rajesh Setty on Sun 07 Dec 2008, 9:02 AM – 2 Comments

Seth (as usual) has a gem on his blog today about pre-stealing ideas. The summary, as he outlines it is:

The market rarely rewards off-the-charts creativity that comes from another solar system. It’s more likely that a successful innovation is already in the works somewhere. Just think like them but be bolder and faster.

Pre-stealing ideas is also very common in the startup world and here is a link to a previous article on the same topic:

Life Beyond Code: Help – someone stole my idea!

As the week unfolds, why don’t you think of pre-stealing some ideas soon?


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2 Comments so far, Add Yours

Karthik  on December 10th, 2008

Really? I thought Seth’s post was about someone frustrated that his laziness was someone else’s advantage. Pre-stealing is so Seth Godin: meaningless, but full of marketing brou-ha-ha.

Anne Wayman  on December 16th, 2008

Rajesh, I read it the way you do and am glad to be reminded that there isn’t anything new under the sun, just a reworked version.

Anne Wayman, now blogging at

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