The Loss You Would Never Know…

The Loss You Would Never Know…

By Rajesh Setty on Sat 29 Nov 2008, 11:41 PM – 2 Comments

I had dinner with a close friend this evening and we talked about a number of things for hours. Over the course of our meeting my friend shared his recent unsatisfactory experience with a vendor. Being curious, I had more questions and clarifications. I wanted to understand what went wrong.

After a while I got an understanding of that particular vendor’s worldview. I have not done business with this vendor but after this whole incident something changed in my mind. The vendor moved from “Innocent until proven guilty” status to “Guily until proven innocent” status.

Of course, the vendor does not know this and that is precisely the loss he would never know. In other words, the vendor lost mindshare in his “secondary network” and in some cases it may be a loss that he cannot recover from. For instance, in this case if I don’t do business with that vendor I may not go and announce to him that this was the reason for not doing business with him or her.

Secondary networks are an important referral source for any vendor. Secondary networks trust the primary networks for initial information and screening. You mess with the primary network and you might lose a part of your secondary network – a loss that you may never know.

So, the point is that your primary network is all you have – so please take care of that.

Have a great week ahead!


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2 Comments so far, Add Yours

yinka olaito  on December 3rd, 2008


Thanks for being you and the contribution you have made to mankind.I have been so touched reading your book preview but when you make it available for free thanksgiving weekend i did download one and i am yet to recover from the effect,

Because I feel you need to circulate faster I had given your blog a link on my so that people on this side of the planet can have access to your thought.

Once again thanks.

Rajesh Setty  on December 3rd, 2008

That is very kind of you Yinka. I will visit your blog soon.

Have a wonderful week ahead.



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