Get a bargain but not at the price of mindshare

Get a bargain but not at the price of mindshare

By Rajesh Setty on Tue 25 Nov 2008, 1:20 PM – 2 Comments

Recession opens up many opportunities – one of them is the ability to find good bargains from other companies. You might be able to get a great deal from a company that BADLY needs the deal.

You might even be able to strike a deal which is unfair to the other party.

But the question is should you do it?

One approach is to view this as “all is fair in war and love and business” and go ahead and take advantage of anyone and everyone you can take advantage of. The problem is that you will gain this bargain at the cost of the mindshare. The moment situation changes with the other person or company, you are no longer their favorite customer.

In the changed situation, you will really get what you paid for.

Summary: Bargains are good but not those that come at the expense of mindshare.


Related Articles:

Posted in the Compelling Offers category.

SocialTwist Tell-a-Friend   

2 Comments so far, Add Yours

Kare Anderson  on November 26th, 2008

Above all else my heart goes out to the people in India. Colleagues/journalists have sent photos and video. A bit difficult to cover. More to unfold on this

Rajesh Setty  on November 26th, 2008

Thank you Kare for the kind comment. I cannot even imagine the pain of people who are there. Very sad indeed :(

Thank you.



Leave a Comment