The bar is lower to claim your expertise..

The bar is lower to claim your expertise..

By Rajesh Setty on Wed 30 Jul 2008, 5:22 PM – 2 Comments

The Web and the blogs have

Lowered the bar to claim your expertise

However, the marketplace has

NOT lowered the standards to recognize that expertise

The point is:

You can claim expertise in whatever you want but the marketplace still wants PROOF!


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2 Comments so far, Add Yours

Bill Sherman  on July 30th, 2008


You have taken a sharp pin and pricked the balloon of false thought-leadership marketing. I found myself laughing and nodding through the entire sequence.

This makes a great counterpart to a piece that I posted in my blog about the intersection of thought-leadership marketing and social capital.

It’s good to surround yourself in an ecosystem of genuine thought-leaders; however, there’s a cost when you surround yourself with false thought-leaders.

Nicely done!

Less Noise and More Signal Please | aha-moments  on July 30th, 2008

[…] friend, Rajesh Setty, posted a wonderful web-cartoon on contentless thought-leadership marketing. It makes a great corollary to the video that I posted […]

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