The bar is lower to claim your expertise..
By Rajesh Setty on Wed 30 Jul 2008, 5:22 PM – 2 Comments
The Web and the blogs have
Lowered the bar to claim your expertise
However, the marketplace has
NOT lowered the standards to recognize that expertise
The point is:
You can claim expertise in whatever you want but the marketplace still wants PROOF!
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Less Noise and More Signal Please | aha-moments on July 30th, 2008
[…] friend, Rajesh Setty, posted a wonderful web-cartoon on contentless thought-leadership marketing. It makes a great corollary to the video that I posted […]
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Bill Sherman on July 30th, 2008
Rajesh,
You have taken a sharp pin and pricked the balloon of false thought-leadership marketing. I found myself laughing and nodding through the entire sequence.
This makes a great counterpart to a piece that I posted in my blog about the intersection of thought-leadership marketing and social capital.
It’s good to surround yourself in an ecosystem of genuine thought-leaders; however, there’s a cost when you surround yourself with false thought-leaders.
Nicely done!