Ways to Distinguish Yourself #187 – Raise Awareness on your offers

Ways to Distinguish Yourself #187 – Raise Awareness on your offers

By Rajesh Setty on Wed 11 Jun 2008, 6:59 AM – 3 Comments

Distinguishing oneself is not easy for anyone and it is not a one-time thing. If you are distinguishing yourself by the kind of expertise you have and if that expertise is in demand, soon others will follow suit and commoditize. If you are distinguishing yourself by writing a book and the theme of the book is gaining traction, soon others will follow suit and there will be many books on the same topic.

Distinguishing yourself is a lifetime project and as you succeed in this project, the standards for continued success get higher. That is part of the deal. You just have to get used to it.

Whatever it is that you are offering to the world, if it is unique enough the marketplace won’t know that such an offer exists. In fact, let your offer better be unique otherwise you will be in a rat race right out of the gate. Since your offer is unique and the marketplace does not know that such an offer exists, it is your responsibility to raise awareness of the need for an offer such as the one you are offering.

In other words, you make a bold promise and have enough accomplishments to prove that you have the structure to fulfill that promise. That is the first step. In parallel, you engage in activities that will help the marketplace see that there is a need for listening to your promise.

Yesterday I was at North Carolina and while coming back, I picked up the airline magazine. I found an advertisement from Charlotte-Douglas International Airport (actually there were many advertisements from the airport) that talked about their Business Valet and Curbside Valet parking services. This is not available in all the airports. Charlotte-Douglas knows that and wants to ensure that “we know” that such a service exists. So when there is a need, it is in our awareness that we can use their valet service.

That was a simple example. You can extend this to yourself by asking the question:

What activities should I be engaged in to increase the awareness for the need for my offers to the marketplace?

All the best!


Note 1: For links to the other 186 entries in the “Distinguish yourself” series, please visit my Squidoo lens on the same topic:

Squidoo Lens: Distinguish yourself

Note 2: The first 25 entries in the series have been packaged in a ChangeThis manifesto that was published on September 07, 2005. You can download that manifesto here:

ChangeThis Manifesto: 25 Ways to Distinguish Yourself

Note 3: My latest manifesto on ChangeThis was published on August 8, 2007. Today it is ranked #40. I am overwhelmed by the support for this. Thank you. Here is the link:

ChangeThis Manifesto: Making the Most of Your Time: Going Beyond To-Do Lists


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3 Comments so far, Add Yours

Venkk Sastry  on June 11th, 2008

Thanks for the post!

Brian Haupricht  on June 11th, 2008

Thank you for mentioning our valet services at the Charlotte Douglas Airport.

In addition to the advertisement you found, the airport has displayed advertisements at all of the baggage claim carousels & displayed portable lighted signage as you drive into the airport to let travelers know about the services.

We have been operating valet there for 5 years, yet they continue promoting the services. No surprise that every year we operate their valet parking service is a record year.

Kare Anderson  on June 17th, 2008

#1 Distinguish yourself by crafting the most memorable self-description and congruent, recurring “signature” behaviors for bringing the best out in others so “we” become higher-performing and happier – together.

#2 Be clear about what you are best at & what most matters to you in life. Then you can become more aware o others, in the moment, and how to best serve them, so you two can find the sweet spot of mutual opportunity at some point.

#3 If you give enough other people the kind of support they most want then you’re like to get what you need, sometimes before you know you need it – and sometimes from people you did not know could provide it.

Opportunity is often inconvenient. Kindness is never wasted.

In a civilization when love is

gone we turn to justice and when

justice is gone we turn to power

and when power is gone we

turn to violence.

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