Differentiating yourself in a services business
By Rajesh Setty on Tue 27 May 2008, 6:41 AM – 2 Comments
Having run a services company for five years, I understand the need for differentiating yourself in the business. Simply speaking you need to differentiate yourself if you want a premium for your services. If what you are offering is available in plenty nobody wants to pay a premium.
Karthik at Purplepatch Services has a two page article on the same topic and it is available for download below. If you are in the services business or just curious about how services businesses can differentiate themselves, please take a moment to read the article. I am sure you will enjoy it
Services Marketing: Creating Differentiation in a Commodity Business (PDF, 2pages)
Have a great week ahead!
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2 Comments so far, Add Yours
David on October 7th, 2008
I read Karthik’s article and item #3 hit me between the eyes.
Just yesterday I was questioning my own logic as I was adding a “Send me a Whitepaper” feature to our web site. Something just didn’t feel right about asking for lead emails in order to send a topic that I feel would truly help the reader get on board with our philosophy. I decided not to add the extra steps or to require ’signup’ and will address it with a simple download or online PDF reader.
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Gupta on May 30th, 2008
In a services business, you have to first understand how your competition operates. Most likely you are providing exactly the same service as the other guy. However, how you go about providing that service and how you wrap it can make all the difference.
I have been in a travel services business for over a decade. It has been quite a rollercoaster ride for the entire industry. The way we kept ourselves always on the top is by “doing the same thing better”. Keep the customer in focus and see how you can service the customer better.