Boomer411 – Helping Baby Boomers find relevant content quickly

Boomer411 – Helping Baby Boomers find relevant content quickly

By Rajesh Setty on Mon 07 Jan 2008, 3:44 PM – 10 Comments

Those who know the history of Suggestica know that we started off as a recommendation service for books. Of course, over the last year, we transformed ourself to build private and public vertical discovery engines.

We don’t build vertical search engines. Search focuses on “recovery” of information whereas we focus on “discovery” of information.

Last year we launched All About Steak (focused on steaks) and Theologika (focused on theology) and this year we are launching Boomer411, a vertical discovery engine for baby boomers.

Only those resources that are useful for seniors are indexed on this site. People who are indexing the content on the site are called “Trustees” and they typically scour the net to find the best resources to be included in the site.

Please take a test-drive of the site. I would greatly appreciate if you pass along the link to any seniors that you might know of.

Thank you.


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10 Comments so far, Add Yours

Mike  on January 7th, 2008

I like this concept of properly segregating information. The explosion of information is mind-blowing and most of the time we have hard time mining on the right information because of the many choices we have.

I wish you success in your endeavor.

Rajesh Setty  on January 7th, 2008

Thank you for your good wishes Mike.

We are about to launch another vertical discovery engine next week. So these are exciting times for us.

Thank you.



Dotsie Bregel  on January 8th, 2008

What a great title. I love it. I hope you will include and the National Association of Baby Boomer Women, in your directory. Both share the number one spot on major search engines for “baby boomer women.”

I wish you the very best with your creativity!

Rajesh Setty  on January 8th, 2008

Thank you for your kind comments Dotsie. You have a great website too. I will send a separate email with more details introducing you to the founder of



Kare Anderson  on January 8th, 2008

What a crackerjack idea!

(Equating seniors with boomers. That oughta get a rise)

Rajesh Setty  on January 8th, 2008

Thank you Kare. We are learning as we go.



Amy Sherman  on January 9th, 2008

Hi Raj,

I have a boomer website

for boomers who are feeling disenfranchised and disillusioned about their future. It offers valuable insights, as well as pertinent articles to boost their morale and give them incentive to live their dreams. I would love to be part of your directory.

The best to luck to you.


Rajesh Setty  on January 9th, 2008

Thank you for reaching out Amy. I will send you a separate email connecting you to the founder of Boomer411. You both start exploring synergies.



Venkk  on January 9th, 2008

Hi Raj

This concept is great — “Trusted Wisdom for the Crowd”. The notion of trusted content is esp relevant and useful to seniors.



rambhai  on January 10th, 2008

i also like the whole idea of organinsing the content. i mean google is also startin to give irrelevant content in its searches . the net is so cluttered wid information this will be helpful

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