Communicating powerfully – A movie on Blood Pressure
By Rajesh Setty on Thu 19 Jul 2007, 9:08 AM – 2 Comments
Valli Bindana is the president of a company called Kreative Vistas. I am fascinated by the kind of work they do. In a nutshell, they help companies explain complex things in a simple fashion via animation.
It is also a lesson for the rest of us on how to communicate powerfully. Here is an example:
This short blurb is about high blood pressure:
Each time your heart beats, it pumps out blood into the arteries. High blood pressure is excessive force of your blood pushing against the walls of your arteries. When left untreated hypertension hardens arteries as cholesterol and calcium builds up. High blood pressure usually has no symptoms, but it can cause problems with such as hemorrhage, heart attack, and kidney damage.
Now, this is the same thing communicated via Animation:
On a lighter note: I don’t have high blood pressure but if I watch the above movie a few times, I might be at the risk of getting high blood pressure just because I will be worrying so much about it 
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PS: Thanks to Kare. She reminds me in the comments section that I do have blood pressure. The post above is corrected to include the word “high”.
I should know this, shouldn’t I. Shows how dumb I am sometimes 
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2 Comments so far, Add Yours
Anonymous on July 21st, 2007
Rajesh,
Great, pithy post.
On an even lighter note, I expect that, in fact, you do have blood pressure… just not high blood pressure. And you are writing about one of my favorite companies. I often cite them in presentation on how to speak english like it tastes good, simple, specific so the mind’s eye can see it.
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Anonymous on July 19th, 2007
This is great. And I can imagine how many different industries – life sciences, software… can use a format like this one to make communication simpler. With technology changing at such a heady pace, it is too much to expect the rest of the world to follow what a few are talking about. Presenting in multimedia makes total sense.