Google Custom Search Engine and Rollyo – The power of the brand (and incentive)

Google Custom Search Engine and Rollyo – The power of the brand (and incentive)

By Rajesh Setty on Wed 25 Oct 2006, 3:06 PM – 2 Comments

Google announced their latest initative a few days ago – Custom Search Engine. With this you can specify the sites that you want to include in your search. You can customize the look and feel and place it on your website. Users can search using this custom search engine and when they click relevant ads, you make a piece of the revenue.

Dave Pell’s Rollyo has had the core feature of the custom search engine called SearchRolls for a long time – probably for more than a year now.

But the buzz generated by Google CSE was huge as compared to the buzz that Rollyo generated.

Why? I think there are two reasons:
1. Brand power – obviously everyone is watching whatever Google announces
2. Incentive power – Google lets you make money however small it is – it is still an incentive.

There may be more reasons but that’s what I can think of now.


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2 Comments so far, Add Yours

Anonymous  on October 27th, 2006

I created a marketing search engine with the Google, of course I have added your blog.

Let me know what you think, Raj?


Marketing Nirvana

Marketing Nirvāna — by Mario Sundar  on October 27th, 2006

Google Marketing Search – Zeitgeist!


1. Marketing Zeitgeist:

Early last morning, Google released a new search-engine tool…well, here’s what they say it is:

Google Custom Search Engine or Google Coop a simple and straightforward product to use and understan…

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