Google Custom Search Engine and Rollyo – The power of the brand (and incentive)
By Rajesh Setty on Wed 25 Oct 2006, 3:06 PM – 2 Comments
Google announced their latest initative a few days ago – Custom Search Engine. With this you can specify the sites that you want to include in your search. You can customize the look and feel and place it on your website. Users can search using this custom search engine and when they click relevant ads, you make a piece of the revenue.
Dave Pell’s Rollyo has had the core feature of the custom search engine called SearchRolls for a long time – probably for more than a year now.
But the buzz generated by Google CSE was huge as compared to the buzz that Rollyo generated.
Why? I think there are two reasons:
1. Brand power – obviously everyone is watching whatever Google announces
2. Incentive power – Google lets you make money however small it is – it is still an incentive.
There may be more reasons but that’s what I can think of now.
Related Articles:- Compellling Offer #05 – Get paid to search
- Difference between a discovery engine and a search engine
- What can we learn from Google?
- reCaptcha Acquisition – Leverage Squared!
Posted in the Business Models, Main Page category.
RSS
2 Comments so far, Add Yours
Marketing Nirvāna — by Mario Sundar on October 27th, 2006
Google Marketing Search – Zeitgeist!
1…2…3
1. Marketing Zeitgeist:
Early last morning, Google released a new search-engine tool…well, here’s what they say it is:
Google Custom Search Engine or Google Coop a simple and straightforward product to use and understan…
Leave a Comment
Anonymous on October 27th, 2006
I created a marketing search engine with the Google, of course I have added your blog.
Let me know what you think, Raj?
Mario
Marketing Nirvana