There is an old saying related on the topic of adversity called “When the going gets tough, the tough get going..” What is also true is that
“When the going gets too easy, the easy get going..”
Today, think about how easy it is to setup a lot of things. Here are a few examples:
1. Want to setup a blog?
2. Want to post your photos online?
3. Want to post your videos online?
4. Want to host your own podcast show?
5. Want to publish your own book?
I can go on with more examples, but you get the point. Precisely because it is easy to start something, many people start. What is easy to start is not easy to continue. There are exceptions, though – bad habits
The ease with which you can put information out there may prompt many people to start putting out information. Unfortunately, they don’t have a plan to sustain it. When I talk to some people, they say that they will cross that bridge when they get to it. This is a big trap. In fact, it may hurt more than help.
Have a bad blog and it is worse than not having one.
Have a bad video and it is worse than not having one.
Have a bad podcast and it is worse than not having one.
Have anything bad out there created by you and it may be worse than not having anything out there. Before you make that first move (which is very easy) think about whether you are willing to make that “long-term commitment to quality?”
On a lighter note:
- Gaining competitive advantage is NOT easy
- Make it easy or make it hard..
- Fulfilling the promise with ease…
- Why bother when it’s easy to automate…
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