Advertisement or service or both!!
By Rajesh Setty on Sat 27 May 2006, 8:00 PM – 2 Comments
You can have the cake and eat it too.
The other day I ordered a couple of books from Amazon. I got a shipment notice from them yesterday. Of course, being Amazon, the notice had every detail that I was looking for including an USPS tracking number
Since I was reading this email from my gmail account, on the right side there was an Ad from USPS but it was almost like a service. Here is the ad:
You click on the ad and it will take you directly to the landing page where your shipment is tracked. Of course, you can do that through Amazon too (but that would require you to login to Amazon and click again on a separate link.)
So, hats off to USPS for using this advertisements to serve!
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Posted in the Compelling Offers, Main Page category.
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2 Comments so far, Add Yours
Anonymous on May 28th, 2006
Thank you. I think I have to say hats off to Google then 
Cheers,
Raj
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Anonymous on May 28th, 2006
Those aren’t advertisements, it’s a service provided by gmail. When they detect a tracking number in your messages, be it UPS, FedEx, even some USPS, they offer to track it. When they detect an address, they offer to map it for you. A newer feature even offers to create google calendar entries when it detects event information in a message. Cool stuff.