Advertisement or service or both!!

Advertisement or service or both!!

By Rajesh Setty on Sat 27 May 2006, 8:00 PM – 2 Comments

You can have the cake and eat it too.

The other day I ordered a couple of books from Amazon. I got a shipment notice from them yesterday. Of course, being Amazon, the notice had every detail that I was looking for including an USPS tracking number

Since I was reading this email from my gmail account, on the right side there was an Ad from USPS but it was almost like a service. Here is the ad:

You click on the ad and it will take you directly to the landing page where your shipment is tracked. Of course, you can do that through Amazon too (but that would require you to login to Amazon and click again on a separate link.)

So, hats off to USPS for using this advertisements to serve!


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2 Comments so far, Add Yours

Anonymous  on May 28th, 2006

Those aren’t advertisements, it’s a service provided by gmail. When they detect a tracking number in your messages, be it UPS, FedEx, even some USPS, they offer to track it. When they detect an address, they offer to map it for you. A newer feature even offers to create google calendar entries when it detects event information in a message. Cool stuff.

Anonymous  on May 28th, 2006

Thank you. I think I have to say hats off to Google then :) Cheers,


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