Personal Branding for Technology Professionals – Now in NXTbook format

Personal Branding for Technology Professionals – Now in NXTbook format

By Rajesh Setty on Wed 17 May 2006, 10:36 AM – 6 Comments

More than 10,000 people have seen the “Personal Branding for Technology Professionals” eBook in the last three weeks. Thank you for your interest and support.

Now, the same eBook is available in the NXTBook format as part of the launch of their NXT Big Thing online publication. Now, who is NXTbook Media and what is NXT Big Thing?

NXTbook Media™ optimizes print for use on the Internet using a standard Web browser to expand the reach and effectiveness of the world’s leading publishers.

The NXT Big Thing is produced as a free publication by NXTbook Media, and includes thoughts, trends and essays from some of the brightest minds in business today.

I am happy with what NXTbook format and hope you will like it too. Here is the link:

NXTbook: Personal Branding for Technology Professionals

Update 05/18

Thanks to Erik Hansen at Tom Peters Company: More on Brand You


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6 Comments so far, Add Yours

Anonymous  on May 17th, 2006

That’s a really interesting presentation engine, Rajesh. It gives a nice fluid feel.

I also like that it naturally presents as a two-page layout, just like you’d experience a book.

You have a natural gift for locating and sharing cool applications.

Anonymous  on May 19th, 2006

There is a problem downloading the offline version of the book if you’re not running Windows or OS/X (I.e., on Linux). The error message I get is:

Notice: Undefined variable: url in /mnt/data/ on line 55


Anonymous  on May 19th, 2006

Wren –

Thanks for your comment. You’re correct that Linux users can’t download the offline version of the NXTbook.

We monitor usage very closely. Worldwide, the percentage of people trying to read NXTbooks on Linux are well under 1%. When you couple this with the fact that the worldwide percentage of users who wish to download the offline version of all NXTbooks is 6%, you can kind of understand why we haven’t built in this type of functionality.

That being said, a lot of OUR systems use Linux, and our developers have pointed out this same fact to us. :)

Anonymous  on May 19th, 2006

If you’re going to block users, you could at least give them an honest error message…

Anonymous  on May 19th, 2006


We are not trying to block Linux users. We have not developed an offline solution for Linux visitors yet as the number of Windows and Mac visitors far outweighs the number of Linux users. We will get an offline solution developed for Linux as soon as we can. I apologize for the terrible error message that Linux users are seeing. We will get that fixed asap. Thanks for commenting about the error message, Wren Hunt.

Anonymous  on January 10th, 2007

Hi! I just wanted to let you know that you are truly an inspiration to me. I have now started to write my own articles about personal branding, because of your influence and inspiration. Keep up the good work, I look forward to it!

Greetings from up north,

Tobias Baeck


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