If one of the main reasons you started blogging is because it’s easy to start one, by now you already know that it is a lot of hard work to maintain one. The availability of blogging technologies make it easy to start a professional looking blog in a few minutes. My friend Dave Taylor says that a blog is nothing but a personal content management system. A good content management system (CMS) provides excellent support to manage content.
A blog is only as good as the content within it.
While it takes time and effort to build a great blog, it does not take a lot of effort to kill one. Here are some ways:
#1 Focusing too much on the form and not the content
You can get people to walk in but if the goods inside the store are not attractive, no one will buy anything.
#2 Too many ads
Now, on a lighter note: Think about it for a second. The way you make money on an ad is when a person clicks on the ad and goes away from your blog. Do you want to take money to send people away from your blog?
Of course, ads in moderation may be a good idea. Excessive ads are also a distraction. You don’t want your audience to search for your content among the ads.
#3 Stealing content
Sooner than later, people will figure that out. Stealing may be more harmful than helpful.
#4 Lack of focus
The best would be to focus on a subject where you are an authority or on the way to become an authority. This will help you to focus your message to an audience and build credibility amongst them.
On the other hand, once you lose focus you will start losing your audience too.
#5 Not respecting your readers
Assume that your readers are intelligent and engage with them in a conversation or risk losing them forever.
#6 Not building enough credibility to back up whatever you are saying
Maintaining a blog is hard not because writing is hard. It is hard because you have to be constantly growing outside of your writing for your blog to have a meaning.
#7 Bad attitude
Your attitude shows up on your blog. If your intention is anything less than genuinely helping your audience with their concerns, you need to re-visit your blog objectives.
Bad attitude is bad on or off the blog. That’s the fastest way to alienate yourself.
#8 Lack of relevance
#9 Attack someone needlessly
Why do you think your audience would want to be spectators in this game between you and someone else?
When the personal gain from the blog far exceeds the gain by your audience, there will be a problem. Actually, a BIG problem.
#10 Create controversy without basis
#11 Excessive self-promotion
Creating a blog that provides great value will lead to enhancement of your brand which I think is better than self-promotion.
I am sure you have your own list. Feel free to comment. Let’s collectively increase the longevity of blogs
(Note: You don’t have to register to comment anymore)Related Articles:
- Quotes worth recording – Holy Bible
- Ways to distinguish yourself – #27 Avoid complacency at all costs
- “25 Ways to Distinguish Yourself” released at ChangeThis.com
- Mimic as a strategy for competitive advantage?
Posted in the Main Page category.
5 Comments so far, Add Yours
Leave a Comment