I have been fascinated by the work of both my heroes Tom Peters (Brand You) and Seth Godin (Purple Cow) for quite a while. My series on Ways to Distinguish Yourself is an offshoot of my passion on this subject. Technology professionals need to brand themselves more than anybody else as the consequences of not doing it can be losing your job to someone offshore. Excellence in commodity skills can only take you so far.
Earlier this year, I wrote two columns on this topic for CIOUpdate
This eBook is the result of a few months of research and writing and of course, lots of help from lots of people. You will see that Personal Branding is no longer a “nice to have” thing. It is no longer a luxury. Earlier it might have provided the much required competitive advantage but now, you almost require it to survive and thrive.
Special thanks to the following people:
part of that should go to Bill.
* Renee Hawthorne of Intulogy. Renee helped me with the branding of the book. If you like the format of the eBook, all the credit should go to Renee.
Compassites Software Solutions Pvt. Ltd:
Compassites provides outsourced product development services. Their services extend from idea validation to post production maintenance for a web product.
Here is the link to the eBook (right mouse click and download the PDF document)
eBook: Personal Branding for Technology Professionals ( 40 pages PDF )
I would love to hear your feedback and comments. I stopped short of
promising that you will get your value for money. It’s FREE. So I guess
I have to make a promise that you will get more than the value of money
Want multiple printed copies?
company that will print and ship 10 or more copies at cost. Send me an
email at “rajesh301 at gmail dot com” and I will get them to send you
- FREE eBook: Personal Branding for Technology Professionals – Japanese version
- The First Few Steps – Article published in BizTech Magazine
- Personal Branding for Technology Professionals – Part II
- What a “Personal Brand” is NOT – at TomPeters.com
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