FREE eBook – Personal Branding for Technology Professionals

FREE eBook – Personal Branding for Technology Professionals

By Rajesh Setty on Sun 23 Apr 2006, 8:13 PM – 7 Comments

I have been fascinated by the work of both my heroes Tom Peters (Brand You) and Seth Godin (Purple Cow) for quite a while. My series on Ways to Distinguish Yourself is an offshoot of my passion on this subject. Technology professionals need to brand themselves more than anybody else as the consequences of not doing it can be losing your job to someone offshore. Excellence in commodity skills can only take you so far.

Earlier this year, I wrote two columns on this topic for CIOUpdate

1. Jan 30, 2006: Personal Branding for Technology Professionals – Part 1

2. Feb 27, 2006: Personal Branding for Technology Professionals – Part 2

This eBook is the result of a few months of research and writing and of course, lots of help from lots of people. You will see that Personal Branding is no longer a “nice to have” thing. It is no longer a luxury. Earlier it might have provided the much required competitive advantage but now, you almost require it to survive and thrive.

Special thanks to the following people:

* Bill Sherman, partner at Intulogy. Bill also serves as my writing coach. If you like this eBook, a big

part of that should go to Bill.

* Renee Hawthorne of Intulogy. Renee helped me with the branding of the book. If you like the format of the eBook, all the credit should go to Renee.

Also, I have to thank the sponsors for funding the research leading upto the book and writing this eBook. These companies have been instrumental in ensuring that this book remains “FREE” for you.

Intulogy: Intulogy helps companies create outsource training solutions. They can almost fulfill every training need you may have.

Compassites Software Solutions Pvt. Ltd:

Compassites provides outsourced product development services. Their services extend from idea validation to post production maintenance for a web product.

Here is the link to the eBook (right mouse click and download the PDF document)

eBook: Personal Branding for Technology Professionals ( 40 pages PDF )

I would love to hear your feedback and comments. I stopped short of

promising that you will get your value for money. It’s FREE. So I guess

I have to make a promise that you will get more than the value of money


Want multiple printed copies?

I have partnered with a printing

company that will print and ship 10 or more copies at cost. Send me an

email at “rajesh301 at gmail dot com” and I will get them to send you

the pricing.


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7 Comments so far, Add Yours

Anonymous  on April 23rd, 2006

Amazing piece of writing Rajesh!

Very well compiled one!

Thanks for this free version :) I have only one suggestion – It would have been great if you could add Index in the front of book which gives glimpse of what all topics are included in the book.


Anonymous  on April 23rd, 2006

Thanks Aditya for the great suggestion. I am glad you liked the book. Have a great week ahead.



Anonymous  on April 24th, 2006

Great ebook… thanks a lot

John Keegan dot org  on April 27th, 2006

Rajesh releases Personal Branding for Technology Professionals

Maybe the greatest benefit I get from running BlogHarbor is that we have such great customers and I have the …

Business Blogging for Health Professionals  on February 7th, 2007

Life Beyond Code :: FREE eBook – Personal Branding for Technology Professionals

I just stumbled on a free eBook entitled Personal Branding for Technology Professionals by Rajesh Setty, a very successful entrepreneur and and high-powered technology business development consultant whose blog is a regular stop for me as I wander abou…

Rajasekaran  on September 27th, 2008

I am expecting more releases in future.Thanks for the great work.Thanks for the great work.

Rajesh Setty  on September 27th, 2008

Thank you for your comments Rajasekaran. My new book “Brandtastic!” is based on the same topic.

Will be updating about the book here soon.



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