Quotes worth recording – Virginia Postrel

Quotes worth recording – Virginia Postrel

By Rajesh Setty on Thu 16 Feb 2006, 12:20 AM – Leave Comment

This Yesterday afternoon, when I was meeting with a couple of friends at

Starbucks, I found this gem of a quote about “Innovation” by Virginia

Postrel. The summary is that when an innovation is brilliant – it may

become so obvious that you may not even notice it.


most successful innovations are the ones that we stop noticing almost

immediately. We often don’t appreciate the things we would least like

to give up”
– Virginia Postrel, author of The Substance of Style


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