Personal Branding 101 for IT professionals

By Rajesh Setty on Mon 30 Jan 2006, 4:09 PM – Leave Comment

My latest column on CIOUpdate.com has been published today. It is a topic dear to my heart – branding for IT professionals. IT professionals can ignore branding when the going is good and still succeed. However, when the going gets tough, your brand can be your first line of defense. This is a two-part article and here is a link to the first part

Personal Branding 101 for IT professionals

Related Articles:

• Personal Branding for Technology Professionals – Part II
• FREE eBook: Personal Branding for Technology Professionals – Japanese version
• The First Few Steps – Article published in BizTech Magazine
• What a “Personal Brand” is NOT – at TomPeters.com

Posted in the Leadership, Main Page category.

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