Ways to distinguish yourself – #80 Don’t chase exclusivity without a clear plan to leverage it

Ways to distinguish yourself – #80 Don’t chase exclusivity without a clear plan to leverage it

By Rajesh Setty on Thu 15 Dec 2005, 6:00 AM – Leave Comment

Yesterday I met with Ramit Sethi

and while we talked about a ton of things, one of the things we

discussed was the people’s need to chase exclusivity (examples: be it

going to a certain business school, living in a certain community/city,

driving a certain car etc.) without a clear leverage plan.

I agree with Ramit’s observation. I have seen this time and again when

I watch people trying to join a business school. When asked “Why

exactly do you want to go to THIS business school” most often I hear an

answer that is VALID but not CONVINCING. It is almost like it is the

RIGHT thing to do to get ahead. They have validations, meaning they

know of people who have been successful taking this path and of course,

they don’t look at a larger set of people who don’t use this

exclusivity to their advantage. To be clear, I don’t have anything for

or against business schools. My only point is that if you do make such

an investment of time and money, you better make the MOST out of that


I talked about the need to gather the right puzzle pieces

and if exclusivity will provide you with another important piece for

your puzzle, then yes, go ahead and explore that option. However, if

your chasing this exclusivity just because everyone and their friends

are doing it, then it may be worthwhile to think about this again. This

is just because of the fact that anything exclusive costs more than

average (time, money or both) and it is in your best interest to

compare ROI from investing for this exclusivity or pursuing something

else with the same amount of investment.

Question for you: What kind of exclusivity are you chasing right now? Can you make the most out of that exclusivity when you do get it?


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