Ways to distinguish yourself – #34 Focus on increasing ROII

Ways to distinguish yourself – #34 Focus on increasing ROII

By Rajesh Setty on Tue 06 Sep 2005, 10:28 PM – 7 Comments

No, there is no mistake and I did not mean ROI. ROII is a new term that I coined. It stands for “Return on Investment for an Interaction”.

Let me explain –

Life if full of interactions. We interact with people when we meet

them, when we talk on phone, when we exchange emails or for that

matter, I am interacting with you when you are reading this blog entry.

Every interaction has a cost for both parties participating in the

interaction. If you focus on ensuring that the other party has the

highest ROII (return on investment for an interaction with you), you

win big time.

What if you decided that for the rest of your life you will ensure a

high ROII for anyone that participates in an interaction with you.

Wouldn’t that make you special?

Update: I got two

emails asking for examples. Well, let me pick the easiest example –

blogs – the fastest way of interacting with people.  I want to

dedicate this post to a few people whose blogs have provided the

highest ROII for me in the past few months (in no particular order)

* Seth Godin

* Brad Feld

* Robert Scoble

* Worthwhile Magazine

* TP Wire Service


Related Articles:

Posted in the Distinguish yourself, Main Page category.

SocialTwist Tell-a-Friend   

7 Comments so far, Add Yours

Life Beyond Code » 1000: The more I learn, I discover that there is more to learn  on March 12th, 2008

[…] continue to blog but my goal continues to be the same – 90% of my blog posts have to provide a high ROII for some time to come. I have thought of quitting blogging several times in the last three years. I […]

How To Increase Value for Your Readers | Life Beyond Code  on December 22nd, 2008

[…] Focus on ROII (return on investment for an […]

Twitter Digest – December 2008 | Life Beyond Code  on January 11th, 2009

[…] I am a newbie on Twitter and my goal on Twitter is the same as my goal on my blog – focus on ROII. […]

Delivering Value through Interactions and ROII « QAspire  on February 15th, 2009

[…] defines this as ROII (Return on Investment in Interaction) – and it is an important differentiating factor for managers, leaders and professionals alike. […]

QAspire Blog – Quality, Management, Leadership & Life! » Book Review – "ThinkTweet" by Rajesh Setty  on June 26th, 2009

[…] ThinkTweet is one book you can read over and over again – and everytime you read, you will find something new and be wiser than what you were before you picked up the book. When you interact with Rajesh Setty, ROII is guaranteed. Not sure what ROII means? Check it out here. […]

Jon Husband  on August 15th, 2009

Hi, Rajesh. I just ran across this today, don’t know why not sooner.

Here I was thinking I was clever, coining the acronym and phrase identical to yours.

I honestly don’t quite remember when I first used the term, but it would have been in the latter half of 2005 somewhere (I can probably dig it out if I had to), so .. I guess if you run across my use of it and feel put out, we’ll have to agree that great minds … ;-)

Rajesh Setty  on August 15th, 2009


Thanks for the note and yes, we have an agreement about great minds :)



Leave a Comment