Win-win solution for information access at

Win-win solution for information access at

By Rajesh Setty on Sat 13 Aug 2005, 6:12 PM – Leave Comment

When I clicked on a link that directed me to a page on

I was just hoping that the site won’t ask me to register myself before

I was allowed access to the article. What I found there was


One option was to register and get access to information (which most

people avoid – how many username/passwords can we remember anyways) but

the other option (termed as sitepass) was to watch a sponsored

advertisement for a few seconds to get a day pass to access content on That was the option I chose and in the process also

discovered some other cool articles over there.

There are several approaches to this problem and San Jose Mercury News

at our backyard follows a sliced approach – meaning a small percentage

of articles are free for all but most others need registration.

There is no one right solution but approach was definitely

different than many I had seen. I think everyone (, sponsor

and the reader) wins with this approach. I wish them the very best.


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