Leveraging the value chain – part II
By Rajesh Setty on Thu 23 Jun 2005, 11:12 AM – Leave Comment
I was intrigued about the offer from Fedex “File, Print Fedex Kinkos” and decided to give it a try.
First, it installed the .Net framework on my PC (which I was not happy
but anyways) and then added teh FilePrint icon on office applications.
I wanted to print a PDF file in a Fedex facility in Boston. Unfortunately there was no PDF support 
Fedex must have spent a few hundred thousand dollars to build the
software and come up with the offer. They must have spent another few
hundred thousands marketing this effort.
Unfortunately I must say that they missed a big point not providing PDF support.
This is the problem with many offers. They seem compelling but they are not.
The greatness of an idea cannot be compensated by a flaw in execution. Hopefully Fedex will fix it soon.
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