Leveraging the value chain – part II

Leveraging the value chain – part II

By Rajesh Setty on Thu 23 Jun 2005, 11:12 AM – Leave Comment

I was intrigued about the offer from Fedex “File, Print Fedex Kinkos” and decided to give it a try.

First, it installed the .Net framework on my PC (which I was not happy

but anyways) and then added teh FilePrint icon on office applications.

I wanted to print a PDF file in a Fedex facility in Boston. Unfortunately there was no PDF support :(

Fedex must have spent a few hundred thousand dollars to build the

software and come up with the offer. They must have spent another few

hundred thousands marketing this effort.

Unfortunately I must say that they missed a big point not providing PDF support.

This is  the problem with many offers. They seem compelling but they are not.

The greatness of an idea cannot be compensated by a flaw in execution. Hopefully Fedex will fix it soon.


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