Collaborating with your users to create powerful offers

Collaborating with your users to create powerful offers

By Rajesh Setty on Tue 14 Jun 2005, 9:00 PM – Leave Comment

This week’s feature article in Business Week is titled “The Power of Us

and talks about how companies are collaborating with users to create

more powerful offers. When users become your partners, the world is

your R&D unit.

Of the example companies that are covered in the article is Skype.

Skype lets users make use of the power of internet to talk to other

skype users or other phone users (via SkypeOut). As of today there were

121M+ downloads of Skype software. The interesting thing about Skype is

that every person that is using Skype is allowing Skype to utilize some

spare computing resources for the benefit of all. So, the more users

jump into this bandwagon, the more computing power there is. What an

amazing example of “leverage”

There are many more examples highlighting open innovation in the article. Don’t miss reading it.


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