Compellling Offer #05 – Get paid to search

By Rajesh Setty on Wed 01 Jun 2005, 11:39 PM – 2 Comments

Amazon announced their search engine A9 a few months ago. Now, they are offering a discount of (1.57%) for regular users of A9 search engine.

In order to continue to be eligible for discounts at Amazon, users need

to at least use A9 once per week (eligibility criteria might change)

and you need to sign in before using the search engine (otherwise how

will they know that you were using the search engine)

No other search engine that I know of requires a login before

searching. No other big-name search engine pays their users either. By

offering a powerful incentive (money!) Amazon is getting users to

reveal what they are looking for using the search engine and I am sure

ultimately this information will be used to present the right set of

products while they are browsing at Amazon. Neat!!

There is an innovation war going on between Google and Amazon and hats

off to both companies for setting higher standards for each other and

every other company in that space.

Related Articles:

• Google Custom Search Engine and Rollyo – The power of the brand (and incentive)
• I just remembered you…
• Compelling Offer #01 – 0th Night free?

Posted in the Business Models, Compelling Offers, Innovation, Main Page category.

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