Open Innovation – Nike joins in

Open Innovation – Nike joins in

By Rajesh Setty on Tue 24 May 2005, 9:32 PM – Leave Comment

Last month I wrote a short article titled The world is your R&D unit. Many of you wrote back about examples other than the ones I mentioned. Thank you.

Brad talks about Nike shoe design contest. Take a look how Nike is engaging with designers outside of Nike to come up with eye-catching designs.

Way to go. My friend Steve Shapiro has a term for this kind of innovation – Open Innovation. Sounds cool!


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