The new Lifedrive from PalmOne looks cool. They are creating a new
category called “Digital Lifestyle Device” and want to launch a flank
attack at iPod. Interestingly, observe that they are also commodotizing
many of their own organizer products to demonstrate a giant leap.
Lifedrive is a cross of
* email client
* mp3 player
* video player
* mobile hard drive
and many more.
PalmOne just launched the product so the jury is still out. My
only point is that innovation is not a one time activity. It has to be
woven into the fabric of our personal and professional lives. We can’t rest on our laurels.
- Ways to distinguish yourself – #21 Balance Innovation and Continuous Improvement
- Open Innovation – Nike joins in
- Google Autolink – Innovation gone awry??
- What will be your defense against commoditization?
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