Innovation is not a one time activity – Case in point: LifeDrive

By Rajesh Setty on Wed 18 May 2005, 11:38 AM – Leave Comment

Even if you have a great product you can’t rest on your laurels. Apple’s iPod is great but there is now competition from PalmOne.

The new Lifedrive from PalmOne looks cool. They are creating a new

category called “Digital Lifestyle Device” and want to launch a flank

attack at iPod. Interestingly, observe that they are also commodotizing

many of their own organizer products to demonstrate a giant leap.

Lifedrive is a cross of

* email client

* browser

* mp3 player

* organizer

* video player

* mobile hard drive

and many more.

PalmOne just launched the product so the jury is still out. My

only point is that innovation is not a one time activity. It has to be

woven into the fabric of our personal and professional lives. We can’t rest on our laurels.

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• Open Innovation – Nike joins in
• Google Autolink – Innovation gone awry??
• What will be your defense against commoditization?

Posted in the Innovation, Main Page category.

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