A few thoughts on personal branding

By Rajesh Setty on Fri 18 Feb 2005, 6:31 AM – Leave Comment

Brands provide powerful shortcuts. When you need something and you

don’t have the time to research, your gut says to go with a powerful

brand. People are no different. Powerful personal brands provide an

unfair advantage.

If you are an IT professional and don’t have any time at all (you are

extremely busy with your projects), you precisely should get some time

out to build your personal brand. In fact, if you are so busy to even

think about it, I think it is fair to assume that you must be doing

something worthwhile in this busy time.

We have to think through “who we are” and “what are our strengths” and

“what should we be known for”. Everyone can create a personal brand.

However, there is a need to get out of the entitlement mentality that

if we do good work, brands get automatically created. We have to work

for it. It’s hard work and it takes a long time but the rewards are

great too..

Related Articles:

• Personal Branding for Technology Professionals – Part II
• Personal Branding 101 for IT professionals
• Personal Branding for Technology Professionals – Now in NXTbook format
• FREE eBook: Personal Branding for Technology Professionals – Japanese version

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