The cure for commoditization

The cure for commoditization

By Rajesh Setty on Mon 14 Feb 2005, 11:49 PM – Leave Comment

Software projects tend to be a few days late and a few thousand dollars

over budget. So, for technology professionals, “walking the extra mile”

is almost a common practice.

Apart from the standard project pressures, these technology

professionals have a daunting task of avoiding commoditizing

themselves. The technology that’s hot today may be a commodity

tomorrow. Should a technology professional focus on a particular

technology at all? The answer is not a simple “Yes” or a “No”.

Here are some simple practices to avoid commoditization

1. Solve the right problem:

Many smart customers may diagnose the problem and ask you to solve it.

If the diagnosis is wrong, the project fails even if you solve the

problem you were requested to solve.

2. Care as if it’s your own:

Treat the project as if it was your own project. If you care and take

care, clients will know and will want you back on their teams

3. Have a great attitude: Technical skills are necessary but not enough to differentiate yourself. It’s your attitide that counts

4. Set the right expectations: Many

times customers don’t care if the project is delayed but they don’t

like negative surprises. Set the right expectations from the start and

throughout the project. A positive surprise is welcome but not


5. Enhance clarity in your communication:

Most projects fail because what you meant was different from what you

said and what the client heard was different from what was interpreted

and so on. Communicating with clarity will play a major role in making

the project successful.


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